Convergence v Specialism
24 November 2009 Leave a comment
I’m very interested in the trend with devices such as XBox 360 towards a convergence of media types and delivery with it’s support of Sky TV through the XBox and broadband via Sky Player – Stephen Nuttall from Sky was quoted as saying: ‘Our partnership with Xbox is a further example of our commitment to put choice and control in the hands of customers.’
I’m particularly interested in the ‘blurring’ or perhaps integration is a better word between the different media types so the idea of interactivity around watching a football match whilst downloading stats and also interacting with other fans is cool, also concepts around adding value to experiences through ‘back channel’ activities is something becoming more prevalent, as is the concept of ‘on demand’ services.
I think the really interesting stuff will be when the boundaries between an interactive TV experience, a gaming experience or an internet experience all disappear to the extent that they become platform neutral and coherent rather than bolt on things. The announcement of the Boxee box earlier this month is a step in the right direction, this really is opening up the rich resources and putting power int he hands of the users. It also means that you no longer need to get content ‘produced’ on a TV channel in order to get your content to a large audience, consumers become producers.
I’m very interested in using gaming technology and interactive TV in more powerful ways to develop engagement and learning, supported with internet they become extremely powerful tools.