Nevolution

Nevolution = Evolution through networking

Star Trek

Borg - Are we evolving into them?

Since listening to a keynote by Grainne Conole recently at MoodleMOOT I’ve been thinking about the concept of people and technology co-evolving. It’s not that profound a concept really and links to a previous post about the “hidden influence of social networks” we adapt to technology probably more profoundly that the technology adapts to us.

In the case of Twitter this is becoming somewhat of a concern to me because I’m starting to become the type of person who will try to make his posts witty and engaging (perish the thought), this leads to a tendency to exaggerate or enhance. You have this kind of hyper-reality dynamic played out in Twitter where there are the seedlings of truth but couched in the attention grabbing advertising blurb that gets them noticed, you then run the risk of becoming obsessed by ego rather than the topic. It’s not true of all interactions of course, and there is a lot of very good factual information provided without hype, but I’ve been on twitter now for a number of years and it’s only recently that I’ve started noticing the ego-centricity of Twitter.

I think blogging is similarly an egocentric method of communicating and I remember when Martin Weller first encouraged me to blog many years back I was concerned at the time about it being all a bit of an ego massaging exercise. Perhaps that is one of the reasons that when I started my blog I tried deliberately to blog about things that I’d refer back to and find useful for me and my work so treated it like a diary and reminder. A “To-Do” of research ideas. I did originally intend to blog about all things but technology is the predominate subject within many of my posts and perhaps it because my “other life” is one I’m still not comfortable in sticking into blog posts because that does seem rather egotistical. I do occasionally do put family stuff up on Facebook.

So that leads me to another evolutionary trend which is that I’ve noticed now that I’m CATEGORISING my online persona and using different media to reflect different parts of myself and to interact in different ways with different groupings of people. In Facebook the club of followers is quite narrow and when people are flagged to me as “mutual friends” that perhaps I should friend, I don’t tend to do that unless I have a close connection with them in the real world.

So Facebook is, for me, only a group of real friends and close colleagues, and where I feel safe to share personal information.

Twitter on the other hand is more like a pub where I have some close friends that I’m out with and where there are various other interesting people who I know or ‘follow’, some of which are celebs and where listening to them is amusing. The pub persona also means that I do a bit of boasting and bragging and ‘hyper-reality’ is the norm.

Blogging for me is that part of me that wants to remember things which I find useful and may also be useful to others, so my use of blogging is a kind of therapeutic method for me to relieve myself of some thought that I’ve been struggling to articulate. It is like revision classes where I’m repeating stuff that I may have mentioned in class (in a tweet or on Facebook) and trying to explain it, mainly to myself, so that I can work out if it’s got any validity.

This persona building is happening constantly and it’s evolving over time. I also have my “linkedIn” and my “academia.edu” and various other elements of myself expressed online.

How much though is the media I’m engaging in changing me? …am I becoming ‘hyper-real’?

Transience and protectionism

police helicopter

Police Helicopter

I had a bad night’s sleep last night. It was caused by the police helicopter which started to buzz around overhead at about 2 a.m. and continued for a further hour, the light occasionally flashing down into the garden and house and rather than giving my the ‘glow’ of reassuring me that the police were catching criminals in my neighbourhood it had the effect making me worry that we were about to get caught in crossfire or hostage situation. i.e. it wasn’t comforting at all. But perhaps they caught the criminals.

Taking this into cyberspace we have the governments “Digital Economy Act” which is designed for ‘our’ protection. The latest push is over filesharing. There’s a good summary on the ISP review site but the main issue is that ISP’s don’t actually have a huge amount of control and there are many ways to get around it (of course) because the internet is a multi-nodal network and not a sequential pipe with a tap that can be shut off when you feel like it….and who decides? – and what if they get it wrong?

BT and Talk Talk are going to court over this as covered in many of the papers. Here’s the Inquirers view and in it David Neal states “…legislation that has caused controversy ever since it was first hatched by a bunch of copyright holder firms and a Machiavellian ex-minister”.

My opinion is this is an attempt to protect a way of operating for businesses that have failed to understand the internet at a fundamental level. The time and cost of policing these policies would be better spent on creating micropayment models, providing free views and freemium content around paid for services and promoting channels to get users to the genuine products and services. If they did this well enough then there would be no need to police.

The only comparison I can provide to explain this is the Open University where we have given away huge amounts of course content through OpenLearn and provided much of our media through iTunes U which is currently at 32 million downloads and rising. It costs money to invest in these channels but there is no denying that student figures are increasing and that  a portion of students who have gone to OU freemium content have then gone on to register on a course.

Speaking of Machevelli, he’s quoted in John Naughton’s Guardian article about Amazon’s new Cloud Drive service and the response it’s receiving because of its new take on consuming media. Fascinating stuff but I am concerned as we move further into the digital that data becomes significantly more transient and more controlled through a selective bunch of ‘channel providers’. In increasing numbers all the articles I get these days seem to refer to Amazon, Microsoft or Google. There is nothing equivalent to a library in cyberspace, free browsing of book resources, and sharing of others people books. I say this as I sit next to my bookshelves. Last week I glanced over someone’s shoulder as I was leaving a meeting and caught sight of a book that I’d been meaning to read but forgotten about so I picked it up off the shelf. The equivalent of this is the iTunes store or Amazon bookshop but they’re so ordered and structured. Also it’s all about new stuff. There are organisations trawling/spidering twitter and Facebook content to target people with stuff but all the semantic web stuff aside I can’t help feeling that the random interaction with me to places I inhabit and books I read is a synergy that I enjoy and can’t be easily replicated online and something which we may lose  as a society if we aren’t very careful to find a way of preserving it.

I’m not sure that we can rely on Amazon and Google to be altruistic enough to care about localised public cyber libraries.

Stupid Web

John Naughton (amongst others) has been critical of Google Buzz. Buzz has been criticised for trying to second guess and provides what John describes as a category mistake”. I have the same feeling about a lot of the tools that fall under the ‘semantic web’ banner at trying to provide some level of cleverness, in this case it’s very basic looking at your contact list and the people you converse with most. I’ve had a similar experience with Amazon.

The problem with Amazon is that it doesn’t store context. The context of some of my purchases (rubber ducks for my niece) is a one off buy that will never be repeated, the horsey books for my partner are repeat purchases but I think Amazon misses a trick because I’d buy a lot more from Amazon if it gave me stuff that’s contextually relevent to me and what I need at the time. That’s difficult to do because I usually go elsewhere for technology purchases but I hardly ever get recommendations for gadgets from Amazon and if I did I would probably be tempted to buy them. Amazon can’t read my mind and the Venn diagram that includes “bath toys for 2 year olds, books about agile programming techniques and horsey books” is quite a small one so the recommendations I receive are Amazons guess at what I will buy based on what I’ve bought in the past.

So what would help ? - Something that tells Amazon about things that interest me most. Something that can explain to Amazon when I’m “browsing” or when I’m actually engaging with something deeply and emotionally. Hmmm…that would be me then.

So that centre of the universe is the individual…or is it ‘collective intelligence’ which is the newest buzz trend (but not a new concept) to try and find out the wisdom of crowds and apply it to web problems. See the problem here is that Americans voted for Bush….and then they did it again. I’m not entirely sure about the wisdom of crowds. The wisdom of peer groups perhaps but I’m not sure that I want to know what ‘the great unwashed’ are twittering about today. I think it’s likely to be a bit dull….and I’ve  looked so I think I know. What are people tweeting about today? “valentines” – what a surprise.

So I still think we’ve got a pretty stupid web. That doesn’t mean that I don’t think the Amazon site gives me interesting suggestions (BTW  I have twice bought a ‘bundle’ under the ‘people that bought this item also bought that too!’)  so it does work. Similarly I do occasionally when I’m bored click on one of the popular hashtags to see whats being said but I would say that I spend more time doing my own research from following ‘known good’ paths than from following paths provided for me.

Perhaps this will change but I hope in a way that people’s own higher order analytical skills remain the primary means of sifting information, otherwise we’ll have a world of people who just believe anything they read and buy anything popular for the sake of it…. iPad anyone?

Oh and while we’re at it what’s going on with Wolfram Alpha …not beta yet? – have people lost interest?

p.s. On the Amazon site I’ve just gone in from my home machine which uses my partners account. Finally now I have recommendations for gadgets that I was looking for all along. All Amazon need to do is send her recommendations to me! Happy Valentines day – :)

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