Community Engagement

community image

We ran an eLearning Community event on 18th October to explain the new learning systems roadmap and the direction of travel for OU learning systems – by “we” I mean that the presenters were myself, Liz Burton-Pye, Head of Learning Teaching and Quality Office and Rhodri Meredith, Project Manager (Business Change) in Learning and Teaching Solutions. The event was well attended with over fifty people from across the University and all from a range of different backgrounds.

Firstly the three of us gave short (*cough*) presentations to explain the “Where we are now” with Learning Systems, “Where we’re going next” (i.e. the new Roadmap) and “Over the horizon”.

Here are my slides from the event which set the context of the workshop which took place after the presentations (and a brief break of tea and coffee).

For the workshop we split people into five tables. Each table represented one specific “scenario”. The scenarios were as follows:-

  •  The Qualification is Everything
  • OU Goes Global
  • Informal Learning is Cool
  • Learning is Disaggregated
  • Employers Just Want Key Skills

These were picked because they were the five most popular scenarios rated by people who visited us back in March at the Open University “Learn About Fair“.

persona workshopWe were keen to try to get a good representation of staff from across the OU at all the tables and we had at least five people at each table. Every table was co-ordinated by a facilitator (i.e. someone who knew in-depth about the scenario being developed).

We gave each group a set of persona cards. The persona cards are representations of typical types of OU student (for more on this use of personas see the “How we use personas” blog post that I publish earlier ).

We asked people to then take each persona in turn…

Persona cards

…and answer the following questions to map the personas against scenarios using a form similar to the one below..

Scenario questions

We engaged in some very interesting dialogue. When we finished each table then spent five minutes summarising what they had learned. There were some stimulating discussions and I know that I can’t do justice to them within a simple blog post but I’ll try to synthesise the main ones that sprang up during the workshop…

Informal Learning is Cool

Some people will use informal spaces to engage with a professional community (Martin) and as a means to an end. Some may not have time for informal study initially due to time pressures (Abila). However others like Jason who have had a bad experience with formal learning may find informal learning stimulating and engaging and structure can be applied later to keep him on track. The idea of having “Informal with badge” may be appealing, especially to those leisure learners like Margaret. Career oriented people may stay clear of informal (Win) but generally Digital Literacy may be a concern with  some personas and be a barrier to them engaging with informal learning.

The Qualification is Everything

Some learners may want to begin with an Openings module for various reasons before going through to qualification (Abila and Josie). Jason would want to build gradually perhaps through a diploma or certificate first. He would also benefit from community engagement and informal mechanisms to keep him stimulated and on track. Some students (like Rachel) may be put off by the level of commitment required.

Learning is Disaggregated

People like Win would like the flexibility as she maybe cannot commit to specific times (e.g. for assessment) but may also require structure so may be mixed blessing by going through disaggregated route. David may prefer structured approach but may also wish to choose an alternative assessment model as he may not favour continuous assessment.  Josie and Regi may both favour flexibility in their start and end times for different reasons. Some learners like George may be overwhelmed by disaggregation (this feeling over being overwhelmed keep recurring and is a known issue with a more small pieces approach).

Employers ‘Just’ Want Key Skills

Students use context for interest and engagement and learn key skills in the process. Do they need key skills personally or as a University should we provide them for others and are they useful? Split into two camps of learners who broadly agree that key skills would help with confidence building (Abila and Jason) and useful to have appropriate skills for marketplace (Martin). And those that disagree such as Rachel where the subject is more important to keep her focussed and the leisure learners such as Margaret who do it for the love of knowledge.

OU Goes Global

This was summarised through learner stories….

Student Story 1

In middle of studies, travelling and emigrating requires flexibility and ability to learn on the move. Use of mobile and internet cafes. Local partnership provides language adaptions and contextual content, using local payment and currency – makes use of Open media – setting different prices for different parts of the world.

Student Story 2

24/7 support very important of shift workers, added benefit and advantage, same for those with families. More flexible assessment due to shift work but students ‘hopping around’ is difficult for continuity of online advantage e.g. real time/ synchronous collaboration. Student follow paths/self-directed learning versus collaborating with others. Depends on nature of module. Put in as much variety to accommodate all.

Tutor Story

Tutor generated content from diverse tutor community (local knowledge). Good local examples from students.  Want local study but want it accredited. Uses mobile (or wifi) light versions of content but not interested in rich media. Tutor group listings via mobile or text alerts. Similar to email services currently on studenthome/tutorhome.


The overarching themes to emerge from the workshop were therefore :-

1. Learners need to be digitally literate enough to engage. We need to ensure they are provided with mechanisms to achieve that (handholding).

2. We could do more around exploring informal learning with “badging” to provide status associated with having understood material without having to go down a formal assessment route.

3. Flexibility and structure are both important so need to be built into the solution. The scenarios do not stand alone so a lot of the final discussions were about how they could be combined for greater benefit.

4. We need to be careful not to overwhelm potential learners. The “chocolate box approach” may seem appealing but actually just confuse people.

5. Feedback following the event is that some of the community wanted an opportunity to have an open ended discussion around the talks and topics arising. My suggestion is that people post into the discussion on Cloudworks associated with the event (..remember this is a public space!)

My special thanks to Chris Pegler for organising the eLearning Community events and providing us with design ideas, persona cards and event facilitation which made this event so effective. There are some more photos of the event on Flickr…